Friday, September 24, 2010

Feature Friday featuring Nicole Bogue & Gabrielle Stepan from Little Giggles

Welcome to another in our hugely popular Feature Friday articles - today we're chatting with Nicole Bogue and Gabrielle Stepan from Little Giggles.
Hi Nicole & Gabrielle, can you introduce our readers to you and your company?
Nicole - In addition to being a busy entrepreneur, I am a Mum to 17 month old Cian and I'm also a teacher.

Gabrielle - In 2008, I graduated from college in the United States during one of the toughest economic recessions. After months of not being able to find a job, I took it as a sign that I am not meant to be in the "9 to 5 corporate world" and that I should look at this as an opportunity to do something different that, under other circumstances, I might have never tried.

Where did the idea of running this as a business come from?
Nicole - I have always been passionate about children and, giving birth to my son last year, made me realise how much I wanted to start my own business. Throughout my pregnancy I was given many lovely gifts from friends and family for our little bundle, and it was amazing to see how spoiled my unborn child already was!

Since we left his gender to be a surprise until his birth, we were overwhelmed by the amount of "neutral" baby outfits we received. Not that we weren't grateful, but it definitely got me thinking about how I could put a twist on the traditional baby gift regardless of the sex of the baby.... This is when I recruited the help of my sister, Gabrielle, and together we created Little Giggles!

Gabrielle - I made the decision to move to Ireland with my sister and together we embarked on the exciting journey of starting up a business. Much like Nicole, I have always been interested in the Baby Gift's industry. We both knew that starting up a business was not going to be an easy task but, in the face of tough economic times, we felt that if we were going to take this risk, we might as well do something that we both find pleasure in. Needless to say, Little Giggles is our labour of love and although we continue to face daily challenges, we really enjoy what we do and we hope that we can continue to spread the word and get people to fall in love with our products.

The concept behind Little Giggles is fairly simple and straight forward, yet unique and practical. All of Little Giggles baby gifts are one of a kind and all handmade. Our products are made in a smoke free and pet free environment. Not only are our gifts pleasing to the eyes, but all of our creations are made with high quality, usable, and practical supplies (or as we refer to them, ingredients) for the parents and the brand new baby. Our products contain ingredients such as Nappies, Toys, Pacifiers, Bibs, Clothes, Teethers, Bottles etc.

We specialise in Nappy Cakes, Nappy Wreaths, Floral Clothes Bouquets, Nappy Bears, Nappy Bundles, Ice Cream Swirls, Milkshakes, Clothes Cupcakes/Fairy Cakes and MUCH more. We are continually coming up with fresh ideas to give us that edge and to help us stand out. Our mission is to provide our customers with a unique gift giving experience. We take pride in every single one of our hand made creations and strive for satisfaction. Our ultimate goal is to bring smiles to the faces of those giving and receiving these gifts!

In addition to our Baby Gifts we also make Wedding Towel Cakes, Christening Gifts, and Big Brother/Big Sister Gifts (so they don't feel left out when the new bundle comes along!)

All of our creations can be made to order, customised, and/or themed. We will work with YOU to create the perfect gift, regardless of your budget.

We have done lots of research on the Baby Gifts industry and we continue to educate ourselves on what's “trendy” and what appeals to new parents. Although we have come across other businesses that do what we do, we have yet to find one that meets our same level of attention, quality, and attractiveness, not to mention our competitive prices. Our products range on average between €7-€100. We take great pride in our work and everything we make exudes the same amount of excitement and love we invest in our creations.

What do you love most about your business?
We love that our business brings so much joy to our customers. It never gets old seeing the happiness on the faces of our customers!

What would you like to change?
We would change that we didn't start our business sooner! However, we have come to realise that things happen the way they do for a reason. And now that we are finally pursuing our dream, we would like nothing more than to increase our fan base and have more exposure!

What is your aim for the next year?
By next year we hope to be able to offer our products in stores and retail shops. As of now we sell our products online and in "Trinkets" which is located in Crestwood Shopping Center in Glanmire, Cork.

Where do you ultimately see yourself?
Ultimately we would like to open up our own "Little Giggles" retail stores. We hope to start small and local, and over time spread across Ireland and then the world!! :)

What are your Top 5 tips for new Business Women?
Tip 1 If you have a dream, just go for it. Don't let anyone stop you
Tip 2 Women are extraordinary beings... just stay confident and embrace all the pitfalls
Tip 3 It's not really a "man's world" let's face it, they would be lost without us! :)
Tip 4 "Slow and steady wins the race" Don't try to execute all your ideas at once! You will overwhelm yourself!
Tip 5 Take all criticisms, good and bad, and use them to your advantage. You are already your own worst critic so don't worry about what others think of you or your ideas

If any prospective customers are reading, how can they contact you?
We can be contacted via our Facebook page at, by email on or Tweet us on

Thanks so much for chatting with us today Nicole & Gabrielle - your company is indeed unique and we think that there will be many people interested in your service. 

Remember, if you'd like to be involved with Creation|Collaboration, make sure to check out our forum at


  1. I love these, they are brilliant, and are becoming much more popular at present. Each gift is fantastically presented in a thoughtfil and imaginative way and I am impressed - ali @plansandpresents x

  2. Absolutely stunning and totally unique!

  3. wow beautiful gifts!! cool story!