Welcome to Week 7 in our Start Up Sunday series - today we'll be talking about branding and detailing the 6 Steps to Better Branding.
Branding is your connection to your customer. It is the personality of your business, key to generating sales and should be at the centre of your marketing strategy.
In order to develop an effective brand there are a 6 things you should know inside out:
- How does their pricing compare to yours?
- What marketing do they do?
- What is their product or service offering?
No. 4 Your Product or Service: What exactly are you selling? Sum it up in a simple message. What makes you stand out from competitors? Cheaper, better quality, customer service? Once you have researched and understood all of this data, then you can start to decide the look and feel of your brand.
If this is all a little mind boggling and your business can afford it then it can be well worth spending some money with professionals to help you create your brand identity.
And finally, a little caution, there’s no point in spending time and money developing an image that you can’t live up to. Choose branding that feels honest to you, then aim to always deliver what you promise, maybe a little more, and you won’t go far wrong.