Welcome to the fourth instalment of our Start-up Sunday series. Today we will discuss the benefits a website may provide to your business.
We have done considerable research individually and collectively over the last months and years and have found many important reasons to have a website.
When compared to more traditional marketing methods such as print or radio media, promoting your website is relatively inexpensive. Websites have one distinct advantage over printed adverts which can often become outdated very quickly. As new products and services are introduced, printed materials need revised and reprinted adding costs to your budget. Websites offer the opportunity to provide your customers with up-to-date information when they need it, and allow you the freedom to update the information on your products, services and information when necessary.
customised to their interests. This is also a great way to keep in touch with customers who have purchased your products, leaving you the ability to send a follow-up email, or occasionally sending them information about new products.
One of the greatest features of the Internet is the ability to link to other websites, and, more importantly, have them link to yours. This allows customers to find your web site through several different channels, increases the potential for building traffic to your site, and essentially provides free advertising for your business or organisation.
For those of you who are members of the Creation|Collaboration forum, why not add a link to your website to your signature. If you are not a member of the new and revised forum please join us here.
With the ability to get a basic website for literally nothing you really would be mad not to create an online presense for your organisation.